Brand you


Think of yourself as a product or service – Ask yourself why would anyone want to buy me? This one great question gets you to focus on the essence of who you are and what you have to offer. It is simply a matter of ensuring that what you do, how you do it, what you say and how you say it, all create an impression that aligns with Brand you – your personal brand.  These are basic fundamental questions which are often the most difficult to answer.

What is a personal brand?  How does it differ from corporate branding?

If you don’t know the answer to these questions then read on …..

“Your brand is what people say about you when you are not in the room”

Jeff Bezos, Founder of Amazon

 A personal brand is made up of three elements

  • Marketing (how you market yourself – how you behave, respond & react to others)

  • Your Core Values

  • Your authentic Self –Behind the Mask

It includes:

  • Visibility and Communications

  • Dress Behaviour, voice quality

  • Motivators, strengths, values

Developing your brand
In order to discover what it is, you need to ask yourself some basic questions and be as brutally honest about yourself as you can, otherwise, all you are doing is kidding yourself and not being authentic.

For example:

  • A selection of values?

  • What do you love?

  • Is there anything you don’t really like?

  • Are you insanely great at doing?

  • Are you most proud of?

  • Do you want to be?

  • Think about what is important and valuable to you?

  • What do you want to be known for?

Once formulated, it will serve as the basis for everything connecting people to your brand, both logically and emotionally.

Here are some of the most obvious ways in which people identify with your personal brand:

  • Personality

  • Ability

  • Profession/job

  • Achievements

  • Lifestyle

  • Friends

  • Appearance

  • Interests/hobbies

  • Possessions

  • Behaviours/actions

  • Reputation/reliability

  • Relationships

If you are interested in finding out more and discovering your Personal Brand and the Authentic self we can either work with you on a 1:1 Coaching basis or we can deliver a course called “Behind the Mask”.   If you would prefer to read about the subject Andree Funnell is currently writing a self-help book called “Behind the Mask” which is to be published soon. 



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